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As the NCAA continues to wring its hands over the facts of the NIL, attorney Jeffrey Kessler sinks his teeth into the ankle of the toothless organization.
The attorney, perhaps best known for his role as a constant thorn in the side of the NFL, is trying to end the abuse system that has hundreds of universities refusing to share any of the They are billions of men and women who have money. . Kessler’s new chapter goes to the heart of the facade behind which hides all the game programs that have been making money for years.
Via Daniel Murphy of ESPN.com, Kessler and Steve Berman have filed a counterclaim on behalf of three college players. directly challenge the underpayment of college athletes for skills.
Duke football player Dewayne Carter, Stanford football player Nya Harrison, and TCU basketball player Sedona Prince joined the 70-page lawsuit filed in the U.S. District Court for the Northern District. of California. That has been the focus of the NCAA’s recent antitrust loss. These cases reveal the simple fact that different schools have formed a collective umbrella under which they all escape the rain of competing realities. between independent businesses rights for those who earn money for those businesses.
“It’s time for the NCAA to recognize that the rules that prohibit athletes from sharing in the big profits we help generate are hurting all college athletes,” Dewayne Carter said in a statement. . “Hundreds of people attend NCAA games and only the players cannot afford to pay; I’m proud to stand up for all college athletes to right that injustice.”
Amen to all that. The NCAA and many of its members have led a nation to believe that the services rendered by college athletes are well rewarded by providing them with free education, not the paying their reasonable prices to consult people based on actual or expected contributions to the bottom line. That’s how business should work. Free market. Perfect competition. Fair compensation. The real American way.
Instead, players – under NCAA rules – are barred from receiving anything beyond room, board, fees, bills, and food. Of the Alston issues from 2021 became the first clear indication that the end would come. A text messages from Judge Brett Kavanaugh who warned of the recession to come: “There is nowhere else in America where businesses can get away with not paying their workers a market rate. on the belief that they define their products by not paying their workers a fair market price. And under the general principles of antitrust law, it is not clear why the games should be any different. college. The NCAA is not above the law.”
But, the NCAA can still break the law. But a change is happening. Change will be expensive. The sudden end, after allAlstonto allow college athletes to pay for their names, photos, and likenesses that came directly from Alston. Since it became clear, while the NCAA is bad enough to refuse to pay athletes, it is even worse to spread the idea of amateurism to the point where college students cannot take advantage of their popularity. specific in dollars and cents.
A class action aimed at forcing the NCAA and its agents to pay athletes for the NIL money they previously did not receive is pending. More than two years into the NIL open season it will be much easier for number crunchers to calculate how much money the former players could have earned, if they were allowed to do so by an organization that is expanding and continued. antitrust violations.
College sports will live. The industry is too big to fail. Schools must find a way to adjust their budgets so that they can get enough cash to pay athletes based on their performance in different programs.
After that, of course, the budget is adjusted to cover legal and settlement fees.
Will college sports become professional sports? For anyone who raises that question, here is the simple answer. College sports are professional sports, for everyone involved with the process except the people who actually play the sports.
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