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Rege-Jean Page and Phoebe Dynevor star in Netflix’s “Bridgerton.”
Netflix
Creators rejoice: Netflix has finally revealed viewership statistics for almost all of its shows and movies.
Netflix released its first report “What We Watched” on Tuesday, which combines almost all of its shows and movies by the number of hours watched in the last six months. Netflix will publish update reports every six months, the company said.
Netflix has long had a reputation for being vague about the popularity of its shows and movies. This caused the distrust of the creator, the co-CEO Ted Sarandos revealed during the press conference on Tuesday. Netflix kept its data private while building its business so that it could experiment and not give information to competitors, Sarandos said. .
“This is the real information we use to run the business,” Sarandos said. “I am the co-CEO of a public company, sharing bad information has consequences.”
Netflix has almost 250 million subscribers worldwide, far more than any other streaming service. That gave Sarandos the confidence that she could open it to viewership figures. Both Hollywood filmmakers and journalists cited a high level of transparency during their strike earlier this year as they scramble to get paid according to how audiences use their content. Netflix has also launched an advertising campaign that requires more transparency as brands demand information about how often some people watch it. shows and movies.
“Maybe this information is more than you need, but I think it creates a better environment for the guild, for us, for the producers, for the writers and the writers,” said Sarandos.
“The Night Agent: Season 1,” a Netflix original action thriller, was the service’s most-watched show in the last six months, accumulating 812 million viewing hours. “The Mother,” starring Jennifer Lopez, is the service’s top movie. From January to June, 55% of Netflix viewing came from original movies and series and 45% from licensed titles, Sarandos said.
Netflix revealed viewing information for more than 18,000 titles, accounting for 99% of all its views and all brands watched over 50,000 hours.
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